Alexis D Gutzman, author of “The Online Marketing Report”, used her website as a test case for AuditIt.com a free online assessment tool and got some valuable information in return.
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Ecommerce Link Building Case Studies
Where to Begin Fixing Your Site
Van Dyke’s Taxidermy
Another online shop that has an extensive database of products. The focus here is on ease-of-use in conjunction with the printed catalog.
This site has a high user base with trade professionals so priority was given to searchable product codes, intuitive navigation and a fast ordering process. Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.
Van Dyke’s is a subsidiary of Cabela’s
[ database | client admin cms | SEO ]
Visit The Site: Van Dyke’s Taxidermy
Other Work For This Client: Van Dyke’s Restorers
Van Dyke’s Restorers
A subsidiary of Cabela’s. This site has thousands of products in over 100 categories — all maintained through an easy to use web-based administration.
Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.
[ database | client admin cms | SEO ]
Visit The Site: Van Dyke’s Restorers
Further Reading: Case Study
Other Work For This Client: Van Dyke’s Taxidermy
Paoli Cheese Cottage
Mmmm, grilled Wisconsin cheddar and savory sausage; this site uses many of the standard features of Netconcepts ecommerce solution.
Paoli caters to the most discerning of cheese connoisseurs, with its selection of gourmet cheese and sausage ideas.
[ database | client admin cms | SEO ]
Visit The Site: Paoli Cheese Cottage
Clasen Home
The Clasen Home store carries a large range of furniture and interior accessories for the home.
This is another client-maintained site (through Netconcepts tailor-made web-based client administration intranet) which enables easy updating of products, descriptions prices and images.
[ database | client admin cms | SEO ]
Visit The Site: Clasen Home
Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming
Beauty Online 2001 — San Francisco, CA
One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:
- Email marketing
- Viral marketing
- Link building
- Search engine optimization
- Pay-for-performance advertising (i.e. an affiliate program)
- Content distribution
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How the Jetsons Plan Their Meals… and How You Will Too!
eFood East — Boston, MA
Wouldn’t it be great if you could do your grocery shopping while you were throwing empty containers in the garbage, simply by scanning a barcode? Imagine scanning ingredients in the cupboard then telling your computer to search all of the recipe sites on the internet - simultaneously - until it found recipes containing that ingredient. Then with a few more clicks you add the ingredients that you still need from the chosen recipe into your shopping list.
Soon the food arrives at your doorstep. This vision of the future is not only coming, but it’s here now!
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How the Jetsons Plan Their Meals… and How You Will Too!
Cyberbranding — Auckland, NZ
Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). They have taken some common oline marketing strategies - content aggregation, virtual communities, and personalisation - and applied them in a rather unconventional and successful way. Discover how Birdseye:
- Aggregates content through a worldwide recipe search engine
- Personalises content through a personal recipe box and personal shopping list
- Creates virtual communities through a recipe exchange
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How to Build a Food Portal in Four Easy Steps
eFood 2000 — San Francisco, CA
Providing your consumers with a “portal” to a plethora of online information about food and cooking is a great way to make your web site “sticky” and generate loyal repeat visitors to your site. Four key ingredients for a successful food portal include:
- Content( both home-grown and aggregated)
- Community
- Customization
- Commerce
In this presentation we will analyze from an insider’s perspective both the BirdsEye.com site and the Recipefinder.com site, comparing and contrasting their two differing approaches to creating a food portal, and reviewing their results.
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Turning Online Content, Consumers, and Competitors Into a Competitive Advantage
eFOOD '99: Marketing, Selling and Distributing Food & Beverages on the Internet — San Francisco, CA
Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). To this end, we’ve taken some common online marketing strategies - content aggregation, virtual communities, and personalization - and applied them in rather unconventional (and, we’re happy to say, successful) ways. We’ll discuss how Birdseye:
- Aggregates content through a Worldwide Recipe Search Engine
- Personalizes content through a Personal Recipe Box and Personal Shopping List
- Creates virtual communities through a Recipe Exchange
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